Editorial


The major challenge facing us today is to place the human being in the centre of life. In geopolitics as well as in our everyday activities, things are becoming more and more complex and uncertain. Masculine values such as rationality, strength and hierarchical authority practiced by both men and women alike are not sufficient any longer. Companies must therefore explore and exploit new dimensions to maintain their innovation dynamic and their creativity. And the feminine values are part of it.

We recognize the amazing complexity and ingenuity of the human body. And we should recognize the values that make up the human being. Masculine values and feminine values co-exist in men and women but it is only recently that we have begun to admit the importance, the existence and the vitality of feminine values.

Despite the progress that the feminist movement has generated for women’s cause, it has not been able to change the dominant system of masculine values in our societies. Up to a very recent date this system was the only professional model available and, paradoxically, the feminist movement adopted its values by copying men, leading to the emergence of the “business woman”.

We see that masculine values occupy a dominant position to the detriment of women and feminine values. We are convinced that every woman must become conscious of who she is and what she can contribute to society for a balanced way of life. It is absolutely necessary for her to become aware of the potential impact of her values.

Consequently, our role is to explain, link up and point out the importance of feminine values which have yet to be recognized as a major input for society and economic life. Mutual respect of our differences and acceptance of complementarity are the basis for an efficient and sustainable contribution on the important issues of our era, on both the professional and personal level.